Chris Lester
Book 15 min
Oklahoma City · Ecom Operator

Hey, I'm Chris. I build
e-commerce brands.

25+ brands and $100M+ in revenue since 2021, from every seat at the table: founder, agency owner, in-house head of e-commerce. Now running Blueprint DTC and consulting for a few founders.

Work with me

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Chris Lester
OKC · 35.47° NChris Lesternow15-min intro is open. Book a slot →
Brands25+Founder, agency or in-house, since 2021
Revenue$100M+Across those accounts. Verifiable on a call.
Founder · 2021 →
Blueprint DTCThe agency I run. Content, retention and conversion.blueprintdtc.com
Now · Q4 2026Updated Oct 1
  • 01Consulting with two founders one-on-one, with room for a few more
  • 02Blueprint is taking applications for Q1 2027
  • 03Investing in e-commerce software launching Q4 2026
Ran e-commerce/DTC for, most recently
Onside
Tmat
International Supplement BrandUnder NDA
Work with me

Two ways. Both of them small on purpose.

I keep the roster short so I can actually be in the accounts. If it's a fit, you'll hear from me within a day.

ConsultingOpen now

Work with me, one-on-one

For founders doing six figures and up who want a second set of eyes on the whole machine, not one channel. No application. I'll give you the plan and the system I'd run.

  • A weekly call and a shared channel in between
  • I look at the real accounts with you
  • We leave every call with a number to move
Work with me
Agency1 seat open

Blueprint DTC

Content, retention and conversion, run by the team I built. Working with brands doing $500k+ a month.

  • Creative volume and UGC systems
  • Email, SMS and the post-purchase flow
  • Landing pages and buy boxes that convert
Apply to Blueprint
Story

Fifteen years of selling things on the internet.

I started designing logos on a gaming forum at 15 and selling lacrosse mesh online at 16. I'm an entrepreneur, advisor, and have sat in-house as head of e-commerce/DTC for three eight-figure brands.

  1. 2026 – NowBlueprint DTCHead of DTC, OnsideNowRunning the whole .com side of the brand.
  2. 2025 – 26Blueprint DTCHead of e-commerce, TmatGrew sales 90%+ and drove 500M+ organic views.
  3. 2022 – 23Blueprint DTCHead of e-commerce, International Supplement BrandScaled from $100k a month to $2M+ a month in two years.
  4. 2021 – NowBlueprint DTC, founderNowDTC growth partner for some of the biggest brands in the world.
  5. 2018 – 21Oklahoma Delivery, founderSoldBootstrapped solo to $1M revenue in year one; $10M+ over three years before selling.
  6. 2014 – 16St. Gregory's UniversityBusiness management and lacrosse.
  7. 2012First online storeA lacrosse mesh company, at 16.
  8. 2011First paid workLogos and graphics for a gaming forum, at 15.
Contact

Say hi.

Building something, pitching something, or want me on a podcast. I read everything and reply to most of it.

Book 15 minutesQuick call. Bring the numbers.chris@lesterllc.comNot into calls? Email works.
Podcasts and panelsWanna talk DTC: offer, strategy, retention, content systems? Yes, usually.
Chris LesterUsually replies within a dayOKC
What's it about?
Straight to my inbox. Reply within a day.